Extract installation files: “<<path_to_exe>>\<<name>>.exe” -nos_ne. In Windows Vista or later it will be automatically extracted to C:\ProgramData\Adobe\Setup\.
Create transform file using Adobe Customization Wizard.
Create Administrative Installation Point: msiexec.exe /a AcroRead.msi TRANSFORMS=”AcroRead.mst” and save it to some temporary location (e.g. C:\Temp\Adobe).